Digital Marketing – Glossary

Digital Marketing – Glossary

Digital Marketing is famous for a detailed jargon and for many people, learning can be struck. When interviewing for a job in marketing, we would suggest that you have an understanding of some Digital Marketing Company Nottingham of the most common marketing term used. To help you on your way, we have been written as a glossary of the most common phrases. It may seem overwhelming at first but we promised to quickly take its meaning as you work. They are not as hard as they seem.


Analytics, quite simply, is the discovery of meaningful communication patterns of data. The goal of the analysis is to increase business by acquiring knowledge that can be used to make improvements or changes.

Bounce Rate

This is a very common term you might hear on a daily basis. When referring to the web site, bounce rate is the percentage of people who land on a page of your site, but leave without clicking on anything or navigate to another page. Have a high bounce rate generally leads to poor conversion rate because no one is staying on your site long enough to read your content.

Call to action

The call to action is a link that encourages site visitors to visit the landing page. The call to action is very important to marketers because they are ‘bait’ that persuade site visitors to ultimately become a lead.

Read Also:- What is Crawl Budget and How It Is Important for SEO?

The conversion rate

The conversion rate is the percentage of people who complete the desired action on a web page, such as filling out a form. Weather you have a high conversion rate, they perform well. In fact, if they had a low conversion rate they perform poorly.

Conversion Optimization (CRO)

conversion rate optimization involves creating an experience for your website visitors that will convert them into customers. It is most often applied to a web page or landing page optimization, but also can be applied to social media and other forms of marketing.


Google+ (referred to as ‘Google Plus’) is a social network that allows you to connect your contacts, from all walks of life. As a marketing tool, Google+ provides marketers with search engine optimization value outstanding due to the increasing importance of social sharing in the search engine algorithms.

Keywords Research

Keywords are words or phrases that users type into a search engine such as Google, Yahoo and Bing, to find websites that match what they are looking for. By entering keywords into the content and web pages, search marketers increase the level of their website, ensuring that their Web sites and content have significant search volume is not too difficult to rank for.

The landing page

A landing page is a web page containing a form that is used for lead generation. This page range from marketing deals that serve to capture visitor information in exchange for a valuable offer. A smart marketer would create landing pages that appeal to some people at various stages of the buying process.

No-Follow link

A no-follow links are used when a web site does not want to go through the search engine authority to another web page. This tells the search engine crawlers do not follow or pass credit to the web site associa with avoiding association with spam content or unintentionally violate the webmaster guidelines. Not all links (and linking domains) are crea equal, and no-follow attribute helps avoid foul play.

Pay-Per-Click (PPC)

Pay Per Click advertising is a technique in which an advertiser placing ads where the ads and pay each time a visitor clicks on an ad.

Search Engine Optimization (SEO)

Search Engine Optimization or SEO Digital Marketing Agencies Nottingham is to make sure the web site can be found in search engines with words and phrases that are relevant to what the site offers.