E-commerce guidelines for festive season

E-commerce guidelines for festive season

E-commerce guidelines for festive season: In recent years, this competition of lights has progressed into the festival of buying. Diwali is considered to be an auspicious event according to the Hindu subculture, to shop for new clothes, home home equipment, jewellery, etc. But the current growth in e-commerce with the start of a number of the maximum influential on-line buying portals which includes Amazon, Flipkart, and E-bay seems to have redefined the manner Indians save and celebrate their average competition.

Research has shown that most of these e-commerce portals surpass their income margins, even while supplying heavy reductions on their products through first-rate advertising techniques and photo branding. Nowadays, increasingly local and small scale e-commerce agencies arising every year, it has end up tough to compete with those big shopping gala’s. The festive season is a golden possibility for most e-trade companies to increase their revenue technology and participate in this first-rate shopping spree.

Light up Your Online Business with These 5 Expert E-Commerce Marketing Tips

In the ultimate three years, on-line income around the Diwali festival were developing, with extra brands launching e-commerce systems. These e-tailers are leaving no stones unturned to outdo each other, vying to provide the most appealing discounts and offers. Here are some e-trade tips and hints to present you an facet in this competitive market.

Optimise Your Website Loading Time- For your traffic, your website is the primary factor of touch. Therefore ensure you optimise the loading time of your website so that it will make sure a continuing experience for them. The ideal loading time on your website have to range between 1 2d and a pair of seconds. Google considers web page loading time as a ranking issue that may make your web web page featured beforehand of the competition in search results. An experienced digital marketing agency in gurgaon will let you optimise all the on-page, off-web page elements of your website.

Make Sure You Have an Attractive Landing Page-The nest factor to prepare for earlier than the festive season is to have an attractive and engaging touchdown page with a purpose to without delay trap the eye of your online traffic and smoothly direct them to the opposite pages. The landing web page must preferably encompass colourful snap shots and a listing of the slideshow of the exceptional discounts and offers available on the website. This will activate your traffic to go to the opposite pages.

Ensure that Your Website Works on all Devices-Mobile buying is turning into a famous mode of on line shopping amongst buyers in India, which is why it’s miles crucial to have a mobile-optimized internet site that looks incredible and works perfectly.  Most e-commerce groups now provide the choice to down load and buy from their mobile apps which additionally continues updating the clients about their transport repute. By enhancing your internet site to ensure it really works on all devices, you will be able to attain out to extra capability clients.


Optimise the UI and UX of your Website-A right looking website is continually a plus as it appeals to the sub-consciousness of the client in lots of methods. Customize your web site design to embrace the festive spirit and witness an increase in customer engagement and reduction in bounce prices. Also, fix troubles with the patron experience to make sure a seamless procedure from begin to give up.

Use Attractive Marketing Techniques to Get Ahead-Another critical e-commerce marketing tip to don’t forget is that it is critical to start advertising your logo and product properly in advance. If you’re a small scale e-commerce commercial enterprise, digital marketing company in kolkata will to instil a sense of believe and self belief among your on-line target audience and show off your products and gives. You can use a number of advertising and marketing gear for this along with Paid Advertisements, Affiliate Marketing, Social Media Marketing, and plenty extra. If you’re an E-Commerce player, you need to make sure that your web site is prepared for the festive duration. Ensure that your on line shop is properly geared up to deal with the increased web page traffic during the festive length so that you can maximize your conversions. Every customer out there is seeking to get an unheard of buying revel in during the festive period. Citiesagencies let you attain this with the help of sensible and revolutionary marketing strategies. Visit our website nowadays to know more.